A Handbook for Sensory and Consumer-Driven New Product Development: Innovative Technologies for the Food and Beverage Industry (Woodhead Publishing Series in Food Science, Technology and Nutrition)


Mega Sale! Save 24% on the A Handbook for Sensory and Consumer-Driven New Product Development: Innovative Technologies for the Food and Beverage Industry (Woodhead Publishing Series in Food Science, Technology and Nutrition) by Woodhead Publishing at Vintage Liquids. Hurry! Limited time offer. Offer valid only while supplies last. A Handbook for Sensory and Consumer Driven New Product Development explores traditional and well established sensory methods (difference, descriptive and affective) as well as taking a novel approach to product development and the use of new methods and recent innovations. This book investigates the use of these established and new sensory methods, particularly hedonic methods coupled with descriptive methods (traditional and rapid), through multivariate data analytical interfaces in the process


A Handbook for Sensory and Consumer-Driven New Product Development: Innovative Technologies for the Food and Beverage Industry (Woodhead Publishing Series in Food Science, Technology and Nutrition) by Woodhead Publishing
4.2 out of 5 stars with 30 reviews
Condition: New
Availability: In Stock
$124.00
$94.28
You Save: 24%


Quantity:  

 


Product Description & Reviews

A Handbook for Sensory and Consumer Driven New Product Development explores traditional and well established sensory methods (difference, descriptive and affective) as well as taking a novel approach to product development and the use of new methods and recent innovations. This book investigates the use of these established and new sensory methods, particularly hedonic methods coupled with descriptive methods (traditional and rapid), through multivariate data analytical interfaces in the process of optimizing food and beverage products effectively in a strategically defined manner. The first part of the book covers the sensory methods which are used by sensory scientists and product developers, including established and new and innovative methods. The second section investigates the product development process and how the application of sensory analysis, instrumental methods and multivariate data analysis can improve new product development, including packaging optimization and shelf life. The final section defines the important sensory criteria and modalities of different food and beverage products including Dairy, Meat, Confectionary, Bakery, and Beverage (alcoholic and non-alcoholic), and presents case studies indicating how the methods described in the first two sections have been successfully and innovatively applied to these different foods and beverages. The book is written to be of value to new product development researchers working in large corporations, SMEs (micro, small or medium-sized enterprises) as well as being accessible to the novice starting up their own business. The innovative technologies and methods described are less expensive than some more traditional practices and aim to be quick and effective in assisting products to market. Sensory testing is critical for new product development/optimization, ingredient substitution and devising appropriate packaging and shelf life as well as comparing foods or beverages to competitor’s products. Presents novel and effective sensory-based methods for new product development―two related fields that are often covered separatelyProvides accessible, useful guidance to the new product developer working in a large multi-national food company as well as novices starting up a new businessOffers case studies that provide examples of how these methods have been applied to real product development by practitioners in a wide range of organizationsInvestigates how the application of sensory analysis can improve new product development including packaging optimization

Features & Highlights

Additional Information

Manufacturer:
Woodhead Publishing
Category:
General Beverage
EAN:
9780081003527
ISBN:
0081003528
Edition:
1
Author:
Maurice O'Sullivan
Publisher:
Woodhead Publishing
Publication Date:
2016-10-04
Binding:
Hardcover
Item Weight:
1.12 pounds
Item Size:
1 x 9.02 x 5.98 inches
Package Weight:
1.54 pounds
Package Size:
6.22 x 0.94 x 9.06 inches

 


Have questions about this item (9780081003527), or would like to inquire about a custom or bulk order?


If you have any questions about this product by Woodhead Publishing, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

First Name:
Last Name:
Email Address:
Your Message:

Related Best Sellers


Coffee and Coffeehouses: The Origins of a Social Beverage in the Medieval Near East (Publications on the Near East)
mpn: illustrations, ean: 9780295962313, isbn: 0295962313,
Drawing on the accounts of early European travelers, original Arabic sources on jurisprudence and etiquette, and treatises on coffee from the period, the author recounts the colorful early history of the spread of coffee and the influence of coffeeho...

No Passport Required
ean: 0841887037020,
No Passport Required is a new documentary series following chef Marcus Samuelsson as he immerses himself in diverse immigrant communities and cuisines in cities across the U.S. In each hour, Marcus will travel to a different city and dive into a new ...

Food and Beverage Management
mpn: 30250949, ean: 9781138679313, isbn: 1138679313,
This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass ...

Toms Mens Alpargata Canvas Navy Ankle-High Canvas Flat Shoe - 10M
mpn: 10000866_0, ean: 0886468361439,
Mens Toms Classics Canvas Pumps in Navy-Slip on pumps-Elastciated V insert to the front for additional comfort-EVA rubber outsole-Moulded footbed for increased cushioning-Latex arch insert for added support-Contrast lining-Branding to heel and side-T...



Privacy Policy / Terms of Service / Accessibility Statement
© 2019 - vintageliquids.com. All Rights Reserved.